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  • EMAC 2017 Poster: Self-presentation by brand: Antecedents, consequences, and mediating roles

    EMAC 2017 Poster: Self-presentation by brand: Antecedents, consequences, and mediating roles

    Authors Teck Ming Tan, University of Oulu (Corresponding author: teckming.tan@oulu.fi) Jari Salo, University of Helsinki Jouni Juntunen, University of Oulu Ashish Kumar, Aalto University School of Business Abstracts In three studies, the authors present both a conceptual basis and a measurement basis for self-presentation by brand (SPB). By using expectancy–value theory, which considers consumers’ beliefs about […]

  • Malaysian Fast Food Brand Equity

    Malaysian Fast Food Brand Equity

    Abstract: Most Malaysian research defines the brand equity dimensions. This paper addresses this gap by developing an empirical research model with better understanding of sequential relationships between the dimensions of brand equity within the Malaysian fast food context. A total of 585 self-administrated questionnaires were distributed via non-probability sampling across five fast food restaurants. The […]

  • Mergers Improve Efficiency of Malaysian Commercial Banks

    Mergers Improve Efficiency of Malaysian Commercial Banks

    Abstract: The merger of the Malaysian domestic banks was enforced by the government in the year 1999 after years of persuasion with little success. This study endeavors to measure the impact of the involuntary merger on the efficiency gains. Merger and acquisition of domestic banks improved the banks’ performance, profitability and value creation as indicated by […]

  • The Common Challenges of Brand Equity Creation Among Local Fast Food Brands in Malaysia

    The Common Challenges of Brand Equity Creation Among Local Fast Food Brands in Malaysia

    Abstract: This study reflects on the need to examine the challenges of brand equity creation among local fast food brands in Malaysia. There was a need to observe brand awareness which contributes greater variance on brand trust, attitudinal brand loyalty, and overall brand equity than perceived quality across global and local brands. The main purpose of […]

  • Review of Credit Guarantee Corporation Malaysia (CGCM) Initiatives to Enhance Small and Medium Enterprises Performance

    Review of Credit Guarantee Corporation Malaysia (CGCM) Initiatives to Enhance Small and Medium Enterprises Performance

    Abstract: The prime focus of this study is to review the initiatives by CGC to enhance Small and Medium Size Enterprise (SMEs) which will benefit both the government and the SMEs traders. A review of the literature shows that small firms experience difficulties in accessing the credit market due to informational asymmetries. In this paper, we […]

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