My idea is to deliver ideas about branding and marketing.

About Me

About Me

My name is Teck Ming (Terence) Tan, Sobbez is my brand name. I love traveling and conducting marketing or branding research.

Currently, I’m an Assistant Professor at Oulu Business School of the University of Oulu, Finland. My research interest includes self-concept, self-presentation, brand betrayal, brand equity, Construal-Level Theory, and consumer choices.

2018 Oulu Business School Interview:


“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

– Howard Schultz

The etymology of “Sobbez” is explained as “Significant”, “Openhearted”, “Best”, “Brilliant”, “Elegant”, and “Zeal”

Six elements of ” Sobbez ” are the lifestyle concept that I passionate towards my life.