List of survey questions or questionnaire items that could be used to measure behavioral intentions:
Rate the probability that you would select [brand] brand if you needed to purchase a (car) in the future time:
- (-3) Unlikely, (3) Likely
- (-3) Improbable, (3) Probable
- (-3) Impossible, (3) Possible
Reference: Fishbein, M. and Ajzen, I. (1975), Belief, attitude, intention, and behavior: An introduction to theory and research. New York, NY: Addison-Wesley.