Brand Advertising Spending

List of survey questions or questionnaire items that could be used to measure brand advertising spending:

• [Brand] is intensively advertised.
• The ad campaigns for [brand] seem very expensive, compared to campaigns for competing brands.
• The ad campaigns for [brand] are seen frequently.

(1 = strongly disagree, 7 = strongly agree)

Reference: Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28(2), 195-211.