List of survey questions or questionnaire items that could be used to measure brand affect:
- I feel good when I use this brand
- This brand makes me happy
- This brand gives me pleasure
(1 = very strongly disagree, 7 = very strongly agree)
Reference: Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.