Brand Attachment

List of survey questions or questionnaire items that could be used to measure brand attachment, there are two constructs to measure brand attachment, including brand-self connections and brand prominence.

Brand-self connections

• To what extent is [Brand Name] part of you and who you are?
• To what extent do you feel that you are personally connected to [Brand Name]?

Brand prominence

• To what extent are your thoughts and feelings toward [Brand Name] often automatic, coming to mind seemingly on their own?
• To what extent do your thoughts and feelings toward [Brand Name] come to you naturally and instantly?

(1 = not at all, 7 = completely)

Reference: Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of marketing, 74(6), 1-17.