List of survey questions or questionnaire items that could be used to measure brand attitude:
- bad (-3) versus good (+3)
- unpleasant (-3) versus pleasant (+3)
- unfavorable (-3) versus favorable (+3)
(rating from -3 to 3, 7-point scale)
Source: Spassova, Gerri and Angela, Y. Lee, (2013), “Looking into the Future: A Match between Self-View and Temporal Distance,” Journal of Consumer Research, 40 (June), 159–71.