Brand Attitude

List of survey questions or questionnaire items that could be used to measure brand attitude:

• bad (-3) versus good (+3)
• unpleasant (-3) versus pleasant (+3)
• unfavorable (-3) versus favorable (+3)

(rating from -3 to 3, 7-point scale)

Source: Spassova, Gerri and Angela, Y. Lee, (2013), “Looking into the Future: A Match between Self-View and Temporal Distance,” Journal of Consumer Research, 40 (June), 159–71.