List of survey questions or questionnaire items that could be used to measure brand heart share:
- Assuming that you have a total of 100 points of love available to assign to all store brands that you know of, how many points would you assign to [brand name]? The more points assigned, the more you love that store.
- Assume that you have a total of 100 points available to describe the temperature (warmth) of your feelings toward all store brands that you know. How many points would you assign to [brand name] to indicate the warmth of your feelings? The more points assigned, the warmer you feel toward that store.
Reference: Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology.