Brand Image of Restaurant Brand
List of survey questions or questionnaire items that could be used to measure brand image of restaurant brand:
Kindly indicate the image of [brand] brand:
- Good dining environment
- Pleasant
- A place for social gathering
- Variety of choices
- Good value for money
- Prompt service
- Convenient
(-3 = not at all, 3 = completely)
Reference: Tan, T. M., Ismail, H., & Devinaga, R. (2015). Malaysian Fast Food Brand Equity. The Journal of Developing Areas, 49(5), 53-65.