Brand Mind Share

List of survey questions or questionnaire items that could be used to measure brand mind share:

• Assuming that you have a total of 100 points to assign value to all store brands that you know of, how many points would you assign to [brand name]? The more points assigned, the more value the store is offering to you.
• Assuming that you have a total of 100 points to assign quality to all store brands that you know of, how many points would you assign to [brand name]? The more points assigned, the higher the store is in quality.

Reference: Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology.