List of survey questions or questionnaire items that could be used to measure brand price deals:
- Price deals for [brand] are frequently offered.
- Too many times price deals for [brand] are presented.
- Price deals for [brand] are emphasized more than seems reasonable.
(1 = strongly disagree, 7 = strongly agree)
Reference: Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28(2), 195-211.