List of survey questions or questionnaire items that could be used to measure brand price:
- The price of [brand] is high.
- The price of [brand] is low. (Reverse code)
- [Brand] is expensive.
(1 = strongly disagree, 7 = strongly agree)
Reference: Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science, 28(2), 195-211.