Brand-Self Distance

List of survey questions or questionnaire items that could be used to measure brand-self distance:

• (−4) =“I am personally disconnected from the brand”, (4) =“I am personally connected to the brand”, with mid-points “indifferent”=0
• (−4) =“The brand is very far away from me and who I am”, (4) =“The brand is very close to me and who I am”, with mid-points “indifferent”=0

Reference: Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology.