List of survey questions or questionnaire items that could be used to measure brand trust:
- I trust this brand
- I rely on this brand
- This is an honest brand
- This brand is safe
(1 = very strongly disagree, 7 = very strongly agree)
Reference: Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of marketing, 65(2), 81-93.