List of survey questions or questionnaire items that could be used to measure desire for avoidance:
I want (or wanted) to …
- keep as much distance as possible between the firm and me.
- avoid frequenting the firm.
- cut off the relationship with the firm.
- withdraw my business from the firm.
(1 = strongly disagree, 7 = strongly agree)
Reference: Grégoire, Y., Tripp, T. M., & Legoux, R. (2009). When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. Journal of Marketing, 73(6), 18-32.