Desire for Avoidance

List of survey questions or questionnaire items that could be used to measure desire for avoidance:

I want (or wanted) to …

• keep as much distance as possible between the firm and me.
• avoid frequenting the firm.
• cut off the relationship with the firm.
• withdraw my business from the firm.

(1 = strongly disagree, 7 = strongly agree)

Reference: Grégoire, Y., Tripp, T. M., & Legoux, R. (2009). When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. Journal of Marketing, 73(6), 18-32.