Desire for Revenge

List of survey questions or questionnaire items that could be used to measure desire for revenge:

I want (or wanted) to …

• Take actions to get the firm in trouble.
• Punish the firm in some way.
• Cause inconvenience to the firm.
• Get even with the firm.
• Make the firm get what it deserved

(1 = strongly disagree, 7 = strongly agree)

Reference: Grégoire, Y., Tripp, T. M., & Legoux, R. (2009). When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. Journal of Marketing, 73(6), 18-32.