List of survey questions or questionnaire items that could be used to measure desire for revenge:
I want (or wanted) to …
- Take actions to get the firm in trouble.
- Punish the firm in some way.
- Cause inconvenience to the firm.
- Get even with the firm.
- Make the firm get what it deserved
(1 = strongly disagree, 7 = strongly agree)
Reference: Grégoire, Y., Tripp, T. M., & Legoux, R. (2009). When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. Journal of Marketing, 73(6), 18-32.