List of survey questions or questionnaire items that could be used to measure enabling brand customers:
- To what extent is [brand name] functionally unsatisfying or satisfying to you?
(− 4) = “unsatisfying” to (4) = “satisfying”
- To what extent does [brand name] hinder or help how you manage problems in your daily life?
(− 4) = “hinders” to (4) = “helps”
Reference: Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology.