List of survey questions or questionnaire items that could be used to measure enticing brand customers:
- To what extent is [brand name] unappealing or appealing to you?
(− 4) = “unappealing” to (4) = “appealing”
- To what extent is [brand name] unattractive or attractive to you?
(− 4) = “unattractive” to (4) = “attractive”
Reference: Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology.