Abstract: This conceptual article discusses the roles of playfulness and well-being at work in the retail sector with a specific emphasis on service encounters. The aim is to create a new conceptual framework to enhance research on how the element of playfulness can be part of an employee’s working environment in the retail sector, and to discuss how playfulness could enhance employee’s well-being at work. The framework identifies various interactive relationships characteristic to the retail environment. Furthermore, the application of playfulness in these relationships is discussed from the viewpoint of well-being at work. The framework provides a solid basis for further research to produce results with practical implications.
Authors: Sari Alatalo, Eeva-Liisa Oikarinen, Arto Reiman, Teck Ming Tan, Eija-Liisa Heikka, Pia Hurmelinna-Laukkanen, Matti Muhos, Taina Vuorelaa
Source: Journal of Retailing and Consumer Services
Alatalo, S., Oikarinen, E.-L., Reiman, A., Tan, T. M., Heikka, E.-J., Hurmelinna-Laukkanen, P., Muhos, M., Vuorelaa, T (2018) “Linking concepts of playfulness and well-being at work in retail sector,” Journal of Retailing and Consumer Services, 43, pp. 226-233.
Full-text Article: 13.Linking concepts of playfulness and well-being at work in retail sector