Behavioral Intentions

Brand Advertising Spending

Brand Affect

Brand Attachment

Brand Attitude

Brand Awareness/Association

Brand Betrayal

Brand Equity

Brand Experience

Brand Familiarity

Brand Heart Share

Brand Image of Restaurant Brand

Brand Love

Brand Loyalty

Brand Mind Share

Brand Price

Brand Price Deals

Brand-Relationship Strength

Brand-Self Distance

Brand Trust

Consumer Forgiveness

Desire for Avoidance

Desire for Revenge

Enabling Brand Customers

Enriching Brand Customers

Enticing Brand Customers

Expectancy for a Long-term Brand-Relationship

Least Difficult Behaviors

Moderately Difficult Behaviors

Most Difficult Behaviors

Motivational Strength of a Brand

Negative Word-of-Mouth

New Product Design

Perceived Betrayal

Perceived Quality

Perceived Sincerity

Pro-Brand or Anti-Brand Behavior

Relationship Quality

Self-Brand Connections