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General Issues of Marketing and Branding

QRBI2019
April 8 2019

QRBI2019

The Effect of Temporal Distance on Self-Presentation by Brand
October 31 2017

The Effect of Temporal Distance on Self-Presentation by Brand

Experimental Design Guest Lecture
March 27 2017

Experimental Design Guest Lecture

Scholarship International Master’s Programmes in Marketing from Oulu Business School- University of Oulu
January 3 2017

Scholarship International Master’s Programmes in Marketing from Oulu Business School- University of Oulu

Survey Questions / Questionnaire Items

Behavioral Intentions

Brand Advertising Spending

Brand Affect

Brand Attachment

Brand Attitude

Brand Awareness/Association

Brand Betrayal

Brand Equity

Brand Experience

Brand Familiarity

Brand Heart Share

Brand Image of Restaurant Brand

Brand Love

Brand Loyalty

Brand Mind Share

Brand Price

Brand Price Deals

Brand-Relationship Strength

Brand-Self Distance

Brand Trust

Consumer Forgiveness

Desire for Avoidance

Desire for Revenge

Enabling Brand Customers

Enriching Brand Customers

Enticing Brand Customers

Expectancy for a Long-term Brand-Relationship

Least Difficult Behaviors

Moderately Difficult Behaviors

Most Difficult Behaviors

Motivational Strength of a Brand

Negative Word-of-Mouth

New Product Design

Perceived Betrayal

Perceived Quality

Perceived Sincerity

Pro-Brand or Anti-Brand Behavior

Relationship Quality

Self-Brand Connections

  • Home
  • Marketing and Branding
    • General Issues
    • Brand Survey Questions Database
  • Publications
  • About Me
  • Contact
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