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QRBI2019
April 8 2019

QRBI2019

Kindly download the following SPSS file as for my guest lecture: https://drive.google.com/open?id=1-ixykVTe039VDS2PEM9YISC00J67aC_L

The Effect of Temporal Distance on Self-Presentation by Brand
October 31 2017

The Effect of Temporal Distance on Self-Presentation by Brand

Abstract: This paper reveals that a brand’s ability to serve as a means of presenting the consumer’s actual self versus ideal self is affected by whether the consumer’s mindset is temporally proximal or distant, which results in a more favorable attitude toward a symbolic brand and influences the choices consumers make. Authors: Teck Ming Tan, Jari Salo, […]

Experimental Design Guest Lecture
March 27 2017

Experimental Design Guest Lecture

I hereby attach the documents and files for my guest lecture on 28th March 2017 at the University of Oulu. Module: Market Analysis and Business Intelligence Guest lecture topic: What is experimental design? Do I experience it daily?   Documents and files:   Practice 1 Data Practice 2 Data Online tool to calculation T-Test Guest_Lecture_P_1 Guest_Lecture_P_2

Scholarship International Master’s Programmes in Marketing from Oulu Business School- University of Oulu
January 3 2017

Scholarship International Master’s Programmes in Marketing from Oulu Business School- University of Oulu

About study in Finland, especially those from Malaysia, Singapore, Vietnam, Hong Kong, Taiwan, China, India, Thailand, Japan, US, Columbia. Thus, I summarize in below for future reference. Although Non-EU students have to pay tuition fee (EURO 12,000 per year) for 2017 intake, University of Oulu currently offers 100% tuition fee waiver scholarship. So, no need […]

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