The Effect of Temporal Distance on Self-Presentation by Brand
Abstract: This paper reveals that a brand’s ability to serve as a means of presenting the consumer’s actual self versus ideal self is affected by whether the consumer’s mindset is temporally proximal or distant, which results in a more favorable attitude toward a symbolic brand and influences the choices consumers make. Authors: Teck Ming Tan, Jari Salo, […]
Experimental Design Guest Lecture
I hereby attach the documents and files for my guest lecture on 28th March 2017 at the University of Oulu. Module: Market Analysis and Business Intelligence Guest lecture topic: What is experimental design? Do I experience it daily? Documents and files: Practice 1 Data Practice 2 Data Online tool to calculation T-Test Guest_Lecture_P_1 Guest_Lecture_P_2
Scholarship International Master’s Programmes in Marketing from Oulu Business School- University of Oulu
About study in Finland, especially those from Malaysia, Singapore, Vietnam, Hong Kong, Taiwan, China, India, Thailand, Japan, US, Columbia. Thus, I summarize in below for future reference. Although Non-EU students have to pay tuition fee (EURO 12,000 per year) for 2017 intake, University of Oulu currently offers 100% tuition fee waiver scholarship. So, no need […]