Most Difficult Behaviors

List of survey questions or questionnaire items that could be used to measure most difficult behaviors:

• waiting for several months to buy [brand] (shoes) rather than buying a non-[brand] (shoe) right now
• spending money, time, and energy to participate in activities to promote [brand]
• always buying the new model of [brand] (shoes) when it becomes available

(1 = not at all, 7 = very likely)

Reference: Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of marketing, 74(6), 1-17.