Motivational Strength of a Brand

List of survey questions or questionnaire items that could be used to measure motivational strength of a brand (bi-polar items):

• How intensely do you want to approach [brand name]?
  (−4) = “not at all” to (4) = “very intensely”
• How much do you want to maintain (terminate) your current relationship with [brand name]?
  (−4) = “readily terminate” to (4) = “readily maintain”
• How much do you want to further strengthen your current relationship with [brand name]?
  (− 4) = “not interested in strengthening” to (4) = “very interested in strengthening”

Reference: Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology.