Pro-Brand or Anti-Brand Behavior

List of survey questions or questionnaire items that could be used to measure pro-brand or anti-brand behavior:

• In the future, which store would you be more likely to shop at, [brand name] or another store?
  (− 4) = “another store” to (4) = “[brand name]”
• In the future, which would you be more likely to do, spend time at [brand name] charity events or spend time at another store’s charity events?
  (− 4) = “spend time at another store’s charity events” to (4) = “spend time at [brand name’s] charity event”
• In the future, which would you be more likely to do, recommend [brand name] to others or recommend another store?
  (− 4) = “recommend another store” to (4) = “recommend [brand name]

Reference: Park, C. W., Eisingerich, A. B., & Park, J. W. (2013). Attachment–aversion (AA) model of customer–brand relationships. Journal of Consumer Psychology.