New Product Design
List of survey questions or questionnaire itemsĀ that could be used to measureĀ new product design:
Remark: There are three dimensions as listed in below:
Aesthetics
- The product is visually striking
- The product is good looking
- The product looks appealing
Functionality
- The product is likely to perform well
- The product seems to be capable of doing its job
- The product seems to be functional
Symbolism
- The product would help me in establishing a distinctive image
- The product would be helpful to distinguish myself from the mass
- The product would accurately symbolize my achievements
(1 = strongly disagree, 5 = strongly agree)
Reference: Homburg, C., Schwemmle, M., & Kuehnl, C. (2015). New product design: Concept, measurement, and consequences. Journal of Marketing, 79(3), 41-56.